The rapid evolution of technology, data and digital media promised to forge deeper, more personal relationships with customers.
But in a media landscape dominated by automation, algorithms and AI.
Are we having the opposite effect and forgetting
the human?
At Havas Media Network, we believe in putting the Human Experience back at the heart of marketing.
In a series of events and thought leadership, we will explore how we ‘re-humanise’ the relationship between technology, brands, and their customers.
We’ll explore the theme of Human Experience through three lenses throughout the year.
01
HX
Brands
Create more connected systems
for people across channels. Meaningful brands outperform by +42% on connected customer experiences.
02
Humans
of the UK
For an industry dominated by lowest common denominator descriptions of audiences, we will be ‘smashing the average’ and deep diving into the breadth and diversity of real human experiences.
03
Humanistic Technology
People are tired of empty commitments to address the climate crisis. Brands can become platforms for good to encourage conscious consumption.