Are brands losing their human touch?
That was the central provocation behind HX Brands, the launch of Havas Media Network’s Human Experience series –
our new event series exploring how we put people back at the heart of marketing.
HX Brands kicked off with a powerful session on the growing disconnect in modern marketing – the over-reliance on data, automation and algorithms at the expense of human nuance, emotion, and trust.
The human disconnect in a data-driven world
Behavioural science as a tool for rebuilding trust
What it means to be more human – and how to act on it
Media’s role in rehumanising the brand experience
What we explored:
With expert insights from leaders at Ocado, The Guardian, and Havas, and behavioural psychologist Patrick Fagan, the panel made a clear case: technology has outpaced empathy – and trust is eroding as a result.
“Psychological insights are underused. Brands are sitting on gold.”
“Don’t start branding until you’ve fixed the product.”
“Talk to your customers and
reconnect with their world.”
“Trust will keep eroding
unless we’re transparent.”